Critical Blog Post 1: Tang Hoi Ching 20031964

Critical Blog Post 1

Nowadays, mediated interactivity is more popular than the pass. Development of the Internet has changed our culture. We are not only watching the television programs on the television. Also, we can easily to find the sources of the television programs on the Internet. 

According to Mark Andrejevic's "Watching Television Without Pity: The Productivity of Online Fans" (2008), he mentioned that "the way in which online viewer activity doubles as a form of value-enhancing labor for television producers in two ways: by allowing fans to take on part of the work of making a show interesting for themselves and by providing instant (if not necessarily statistically Representative) feed-back to producers." That means the audience can write their comments on the discussion area on the web-site. However, the comments of the audience may attract the programs’ production. And the audience's comments are watched by the producers and the TV series becomes their care. These series of producers are encouraged by these online fans to help them through the use of strategies, such as sending email comments and requests while they watch. This is an example of an important marketing research tool for online tools and technology producers. In addition, he explained that the television programs are like a play because the producers can use the online platform to know the audience reacts to the program as soon as possible. The producers always consider the views of the audience, therefore, the producers may make the audience optimistic changes can be in the form of, for example, a new role created by the audience or a new story line. 

Wherefore, for the audience, writing the comments at the discussion area on the web-site, and the producers accept the audience's comments thereby change their TV programs. The audience will feel happy and successful. Also, the audience will more enjoy the TV programs. Consequently, the producers will produce more good TV programs in the future, while they listen to the audience's views.

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