LI,Hung Yiu SID: 10616466 Blog post 1

Andrejevic, M. (2002). The Work of Being Watched: Interactive Media

and the Exploitation of Self-Disclosure. Critical Studies in Media

Communication, 19(2), 230-248.

‘Fan culture’ is a kind of culture which is attached to the popular culture. Fans are the product of the new mass media. They will have a community based on common interests on the Internet and use this to share what they loved to makes some platform for the production of fans.

Although Jenkins (1992, 287) ‘The advent of interactive media highlights what has been true all along: that all audiences are active, although perhaps not in the progressive sense the term has come to imply.’

People will discuss the drama in the internet, they can also affect the Ending. For example, a Korean TV drama-‘My Love from the Star’. The drama haven’t finish the shooting yet and published already. The direct said they may decide the ending by the audience’s feedback. In the end of that drama, although it’s an opening ending, the audiences also think that is better than the sad ending. In addition, the ‘fried chicken’ and ‘beer’ in the drama become a symbol of fashion life. Fans are snapping up with the characters in the same style of clothing, including the same sleeping bag, the beauty products also became popular culture. And Hong Kong also have many Korean restaurants after the drama.  

But in Hong Kong drama such as TVB, they may not really care about the ‘fans’ feedback about the drama. But they will product the same types of some famous TV dramas to attach the audiences.

Besides, there are many website that can watch TV dramas. Korean TV drama are very popular. So there are many ‘K-drama fans’ will became K-drama subtitles translator to making Chinese subtitles for the TV dramas and share in some website or forum which is created by themselves. For example, http://maplestage.com/ A little bit same as TWop, is a website that provided detailed recaps of select television dramas, situation comedies and reality TV shows and variety.
The visitors can watch TV via that website and leave comment under the video, so there are many responds as well.  

Hardt and Negri also said network cooperation creates a new intellectual, emotional, and social network of connections " (2004: 336)

However, the media with fans and TV are challenged the neoliberal prerequisites for capitalist commercial purposes and brings a new media platform.

Reference

Watching Television Without Pity

The Productivity of Online Fans

Website: http://www.angelfire.com/cantina/negri/HAREMI_printable.pdf

Full text of Empire, angelfire.com

Couldry, N. (2008), Reality TV, or the secret theater of neoliberalism.
The Review of Education, Pedagogy and Cultural Studies, 30, 3-13.