Blog post 1
Kwok Hoi Yin
SID:20031978
The information and communication technology nowadays is highly developed, people can express their feeling anytime, anywhere. Fans culture is being benefited from this situation. The central argument of this article is the fans culture is growing bigger, the boundaries between producers and audiences are being blurred.
In the past, even in the 90s, the golden age of TV drama, we can’t imagine that we can affect or get involved in the production of a TV drama, but now fans can leave comments online and let the producers know what they want, “moving ahead into an era in which viewers can talk back to the TV – and actually be heard.” (Andrejevic, 2008). Audiences no longer audiences - we are all producers and writers.
Andrejevic Marc uses an online blogging platform Television without Pity (TWoP) as an example, saying that “viewers are increasingly encouraged to climb out of the couch to embrace a more ’active’ approach to their viewing experience.” (Andrejevic, 2008). I think that's true, many TV dramas will open a Facebook page for audiences to communicate, they can express their feeling of the drama no matter it is good or bad, even they can choose the ending they like. Fans will be pride when the producers listen to their opinion and add the plot they want, but in the other hand, fans also a free labor for the production, producers and writers become a copy-and-paste machine, they don’t need to produce new ideas, they just copy the fans opinion, cater their needs.
Another example of fans free labor is fan-subtitles, many manga and animation have been translated by fans and subtitled, they will upload the subtitled video to the Internet (like FANSUB.CO) and share to everyone, they don't get paid from the production company, they just want more people to know about their favorite animation. Exclude legal issues, it is a free propaganda, but is the fans doing the right thing? Should the responsibilities of producers and writers need to be redefined?
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