Ling Cheuk Yu, Beatrice, SID: 10583037, Blog Post 1.

TV audience and the TV interaction, we can call it “Mediated interactivity”. Because of nowadays people, Television is no longer the only entertainment for public, they have a lot of entertainment from different kind of media platform, so that the TV need to transformation to survival in media world. Also, the audiences are passive and voluntarily to participate “Mediated interactivity”.

Mark Andrejevic (2008), many TV shows have created official websites, and incorporate the comments of online fans who are encouraged to e-mail comments and requests while they watch. Moreover, the remote controls also have transformations, including for video recorders, sound systems, some of the more advanced devices come equipped with their own screens, it want the audience to be interacted with. In this article, it mentions that because of the transformations, the audience is more voluntarily to watch TV.

In fact, I agree with his argument. Interactive is help TV, audience can use the website, or remote controls to share their feeling, comment or even can vote for their favorite contestants during the TV shows, it can help audience more derive pleasure and fulfillment from their online activities. In the article, there have a research is about the website TWoP, it let the TV show be more interesting, and the audiences will watched more television. “Large majority said that the site made television more entertaining to watch.”(Mark Andrejevic, 2008. p.28)

Why I agree with author argument, because this is the new trend of TV platform. In New York Times website, it also have the position to let the audience give some comment or their mood, even streaming preferences, the website can weed out content that does not appear on viewers particular services. I through the argument can know that the more work viewers put into researching a program, it will more likely they are to form an affective attachment to it and increase the audiences likes to watch TV.

To be conclusion, I think interactive of TV is a good way for television development, provide a channels let the audiences and producers to have some communication. Thereby, hope it can to create more popular programs to the audiences.

Words: 367

Reference:

GILBERT CRUZ. (2016). Introducing Watching, a New TV and Film Website. Retrieved December 15(2016), from http://www.nytimes.com/2016/10/27/arts/television/introducing-watching-tv-movies-what-to-watch.html?_r=0