In the article “To
see and be seen: Celebrity Practice on Twitter” by Marwick and Boyd, they argue the celebrities employ social network (e.g.,
Facebook, Instagram.) as method to establish their self-image and favorable impression in
new media culture. Social media provides usages of creating or sharing content that
famous people can post their daily life scenes or messages to gain audience’s
favor-ability and build an approachable relationship with their fans, even the micro-celebrity who obtains mainstream followers through the internet distribution
rather than limitation of traditional media.
Besides, the authors pointed three examples from Twitter to
represent advantage and disadvantage of the interaction between celebrity and
fans. Hence, I consider intimate relation which is an adhesive to connect
celebrity as acquaintances to the audiences and followers that assist to create
succeed virtual society or the illusion of recognition.
The
topic that interested me greatly was about the authenticity of virtual internet
that it appears many counterfeit accounts who act as famous people to catch
public’s attention and gains benefits to satisfy their vanity. Moreover, the
celebrity’s official account sometimes is not managed by oneself, instead of
manipulated by their manager or assistant. So how can we determine the accuracy
of message and it is really come from celebrity?
I found an article by Gizauskas notes the judgement of interview some impersonators who tried
pretend to be celebrities. Someone used the celebrity’s name (Prince
William etc.) to establish an account then posted the
non-oneself status and photos on Twitter cause of they are the fans who wants
to become their idols. Therefore, everyone can be anybody and creates new
identity which they expect to act in network. It is difficult to control that
celebrity oneself may under pressure to face some gossip news made by these
impersonators.
In addition, a post
by Hutchinson points Kim Kardashian purchased
some Instagram followers that it also reflects the development of “click
farms" in social media. It assists celebrity
consolidate position and reputation. Celebrity practice can be successful which
have intimate interaction to their fans in social media. Social network seems
as instant steaming system to celebrities interact and communicate with fans
immediately. However, I ponder that it just a backstage management that they
can prepare beforehand the information or think deeply what message should they
put into the post. Their impression maybe forged which the image is created by
a little false tale.
(398 words)
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