Ling Cheuk Yu, Beatrice, SID: 10583037, Blog Post 2.

Ling Cheuk Yu, Beatrice, SID: 10583037, Blog Post 2.

Networked media is changing nowadays people’s life, it can allow people to creating and sharing of information, upload photos. And in this article, it’s talking about the famous people will use the Twitter to create a relationship with their fans, those celebrity companies will use that to promote the celebrities, hope it can help the celebrity to raise the popularity. In the 21^st century, celebrity interaction with the audience has been different, they are no longer only needed to through TV or newspaper to connect with the audience. They can successfully to maintain their face and manage the impression by their own, to enhance their popularity. Also the article mentions that the ‘authenticity’ of these performances appeals to some audiences, who enjoy the game playing intrinsic to gossip consumption.

Why I will talk about the authenticity of celebrity in Twitter, according to the article, they want to know in 237 highly followed Twitter users, in the end which one is real, and how many were authentic. As we know that not all ‘celebrity’ accounts are authored by the celebrity in question. Some famous people lack the time or interest to maintain an account but view it as a good marketing tool. So that produced a team to help celebrity to interactive with their fans. Just like “Britney Spears” account, her account is written by a team, no written by her own. Which means her Twitter account is not “real”, her daily life is all constructed by her team, and the “@” function, all are her team answered, the celebrity and the fans interactive also is not “real”.

The internet has had an enormous impact on celebrity culture. It has created a plethora of new outlets, the Fans can interactive with the celebrity. But we must to know that we cannot too much to believe social network, most of the time the celebrity is build up their own imaginary “authenticity” image.To be conclude, nowadays the ways of celebrity advocacy have been different.

Reference:
Marwick, A. & boyd, d. (2011). To See and Be Seen: Celebrity Practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158.

(332 words)